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第六屆“匯創(chuàng)青春”國(guó)際賽商業(yè)類分賽暨首屆“文創(chuàng)·無(wú)界”全球青年文創(chuàng)創(chuàng)業(yè)大賽
信息發(fā)布:征集碼頭網(wǎng)    點(diǎn)擊次數(shù):8520     更新時(shí)間:2021-04-20    截止日期:2021-06-14
或許 這是創(chuàng)業(yè)的最好時(shí)代

To start a business, it may be the best of times

疫情改變了人們的消費(fèi)習(xí)慣

The COVID-19 has changed consumption habits

線上市場(chǎng)的發(fā)展 

Online market develops

新行業(yè)的誕生

New industries are given birth

每個(gè)個(gè)體都被賦予了快速崛起的機(jī)會(huì)

Everyone has opportunities to rapidly rise

或許 這也是文創(chuàng)最好的時(shí)代

To innovate and create, it may be the best of times

在攜手構(gòu)建人類命運(yùn)共同體的過(guò)程中

When building a community of shared future for mankind

各國(guó)的文化開(kāi)始緊密相連

Different cultures began to go hand in hand

文化消費(fèi)正成為推動(dòng)全球經(jīng)濟(jì)增長(zhǎng)的重要?jiǎng)恿?/span>

Cultural consumption is becoming an important driving force

更重要的是 

這是屬于你的最好的時(shí)代

For you, it is the best of times.

無(wú)論你是商業(yè)高手或是創(chuàng)業(yè)小白

Commercial ace or novice

無(wú)論是擁有一個(gè)不錯(cuò)的創(chuàng)業(yè)點(diǎn)子

還是背靠一個(gè)優(yōu)秀的創(chuàng)業(yè)團(tuán)隊(duì)

Only idea in mind or excellent team in hand

無(wú)論是想得到業(yè)內(nèi)大咖的專業(yè)指導(dǎo)

還是想與全球優(yōu)秀青年、創(chuàng)業(yè)者交流切磋

Want professional guidance or communication with peers

我們通通歡迎!

現(xiàn)在 機(jī)會(huì)來(lái)了!

Here is a perfect chance!

第六屆“匯創(chuàng)青春”國(guó)際賽商業(yè)類分賽暨首屆“文創(chuàng)·無(wú)界”全球青年文創(chuàng)創(chuàng)業(yè)大賽

今日正式啟動(dòng)!

The 6th ‘Think Youth’ International Competition of Business Division and The 1st 'Infinity' Global Youth Cultural, Creative & Entrepreneurship Competition is officially launched today!
一、比賽介紹

Competition Introduction

第六屆“匯創(chuàng)青春”國(guó)際賽商業(yè)類分賽暨首屆“文創(chuàng)·無(wú)界”全球青年文創(chuàng)創(chuàng)業(yè)大賽,依托于中共上海市教育衛(wèi)生工作委員會(huì)、上海市教育委員會(huì)主辦的第六屆“匯創(chuàng)青春”上海大學(xué)生文化創(chuàng)意作品展示活動(dòng)。
本次創(chuàng)業(yè)大賽以“文創(chuàng)·無(wú)界”為主題,旨在激勵(lì)全球?qū)W生團(tuán)體、優(yōu)秀創(chuàng)業(yè)青年將優(yōu)質(zhì)文化內(nèi)容與不同行業(yè)的相結(jié)合,通過(guò)創(chuàng)新、創(chuàng)意激發(fā)行業(yè)潛力,探索能夠產(chǎn)生更大經(jīng)濟(jì)效益和社會(huì)效益的商業(yè)模式。大賽致力于為優(yōu)秀的創(chuàng)業(yè)項(xiàng)目提供展示平臺(tái)和進(jìn)一步孵化的機(jī)會(huì),并為熱愛(ài)文創(chuàng)產(chǎn)業(yè)的學(xué)生提供一個(gè)跨界融合的交流平臺(tái)和學(xué)習(xí)機(jī)會(huì)。
With the theme of "Infinity", this Entrepreneurship Competition aims to encourage global student and outstanding youth entrepreneurs to combine high-quality cultural content with different industries, stimulate industry potential through innovation and creativity, and explore business models that can produce great economic and social benefits. The competition is dedicated to providing a display platform and further incubation opportunities for outstanding entrepreneurial projects, and providing learning opportunities for students who love cultural and creative industries.

二、參賽資格

Qualification

本次大賽向18-36周歲的全球青年學(xué)生開(kāi)放報(bào)名,不限國(guó)籍、年級(jí)和專業(yè)。參賽者可以個(gè)人或團(tuán)體的名義參加,其中項(xiàng)目團(tuán)隊(duì)人數(shù)不超過(guò)5人,團(tuán)隊(duì)負(fù)責(zé)人需要將團(tuán)隊(duì)所有成員的信息填寫入報(bào)名表中。參賽者須為該項(xiàng)目的第一創(chuàng)始人,或受其委托參賽且為項(xiàng)目核心團(tuán)隊(duì)成員。
我們鼓勵(lì)更多不同專業(yè)、具備多元學(xué)科背景的同學(xué)積極參與,一起突破學(xué)科壁壘,將“文創(chuàng)·無(wú)界”的內(nèi)涵拓展到更多的實(shí)際應(yīng)用中。
This competition is open to global young students aged 18-36, regardless of nationality, grade or major. Participants can participate in the name of individuals or groups, with no more than 5 members per team. Team leaders shall fill in the information of all team members in the application form. Participants must be the first founder of the project, or be entrusted to participate in the competition and be core members of the project.
We encourage students with multi-disciplinary backgrounds to actively participate, and to break through the disciplinary barriers together.
三、作品要求

Project Requirements

(一)

創(chuàng)業(yè)項(xiàng)目定位 Project Orientation

一方面,選手們可以借助文創(chuàng)賦能其他產(chǎn)業(yè),比如“文創(chuàng)+旅游”、“文創(chuàng)+鄉(xiāng)村振興”、“文創(chuàng)+教育”等。另一方面,選手們也可以著眼于當(dāng)前文創(chuàng)產(chǎn)業(yè)與新模式、新科技的融合,解決當(dāng)下或未來(lái)文創(chuàng)產(chǎn)業(yè)的痛點(diǎn),釋放其潛力,進(jìn)一步挖掘商業(yè)價(jià)值。
On the one hand, participants can promote other industries such as tourism, rural revitalization, education and so on by the combination with the cultural and creative industry.
On the other hand, participants can also focus on the innovative model and the use of advanced technology in cultural and creative industry. Participants can try satisfying the current or futural needs of the cultural and creative industry by using these methods and explore their commercial value.
(二)

創(chuàng)業(yè)項(xiàng)目要求 Project Requirements

1、原創(chuàng)性:參賽項(xiàng)目為原創(chuàng)性創(chuàng)新項(xiàng)目,不存在知識(shí)產(chǎn)權(quán)爭(zhēng)議,不會(huì)侵犯第三方的知識(shí)產(chǎn)權(quán)、所有權(quán)、使用權(quán)和處置權(quán),產(chǎn)生的法律責(zé)任由參賽者自行負(fù)責(zé)。

2、落地性:參賽作品需要具有較強(qiáng)的實(shí)踐性、可落地性,具有一定的投資價(jià)值。

3、前瞻性:參賽作品能使用新技術(shù),項(xiàng)目應(yīng)用符合市場(chǎng)前景和國(guó)家政策規(guī)劃。

4、創(chuàng)新性:參賽作品能運(yùn)用創(chuàng)新性的方法去解決實(shí)際問(wèn)題。

1、Originality: The project should be an original project without any intellectual property disputes. It will not infringe others' intellectual property rights, ownership, use right and disposal right. The legal liability arising from it shall be borne by the participants themselves.

2、Feasibility: The project needs to have strong practicality, feasibility and certain investment value.

3、Perspicacity: The project should use new technology. It is in line with market prospects and national policy planning.

4、Innovativeness: The project uses innovative methods to solve practical problems.
(三)

創(chuàng)業(yè)項(xiàng)目計(jì)劃書(shū)提交要求

01

所有參賽選手/團(tuán)隊(duì)需提交一份PDF格式的PPT(頁(yè)數(shù)不限),內(nèi)容為創(chuàng)業(yè)項(xiàng)目的原創(chuàng)商業(yè)計(jì)劃書(shū)。PPT中呈現(xiàn)的商業(yè)計(jì)劃書(shū)需包括但不限于以下幾部分內(nèi)容(僅供參考):

(1)項(xiàng)目背景:簡(jiǎn)述現(xiàn)存市場(chǎng)痛點(diǎn),分析該項(xiàng)目的必要性和應(yīng)用價(jià)值。

(2)市場(chǎng)分析:可以從市場(chǎng)現(xiàn)狀、競(jìng)品分析和用戶調(diào)研等方面進(jìn)行市場(chǎng)分析。

(3)項(xiàng)目介紹:進(jìn)行項(xiàng)目概述,可包括項(xiàng)目核心競(jìng)爭(zhēng)力、能提供的用戶價(jià)值以及項(xiàng)目所處的階段和未來(lái)規(guī)劃。

(4)商業(yè)模式:介紹項(xiàng)目如何創(chuàng)造價(jià)值,以及價(jià)值如何變現(xiàn),以形成可持續(xù)的商業(yè)閉環(huán)。

(5)財(cái)務(wù)分析:主要包括項(xiàng)目的收入預(yù)測(cè)、成本預(yù)測(cè)、利潤(rùn)預(yù)測(cè)、現(xiàn)金流量的分析。

(6)組織架構(gòu):介紹核心團(tuán)隊(duì)成員的背景履歷和分工情況,突出團(tuán)隊(duì)的專業(yè)性和執(zhí)行力。

Individual participants / teams are required to submit a PPT (unlimited pages) in PDF form to show the business plan. The business plan presented in PPT should include but not limited to the following parts (for reference only)

(1) Background: briefly describe the existing market pain points, analyze the necessity and application value of the project.

(2) Market analysis: analyzing market from the aspects of market status, competitive product analysis and user research.

(3) Project Introduction: briefly introduce the core competitiveness of the project, the user value, the stage of the project and the future planning.

(4) Business Model: introduce how the project creates value and how the value can be realized to form a sustainable business closed loop.

(5) Financial analysis: show income forecast, cost forecast, profit forecast and cash flow analysis.

(6) Organizational structure: introduce the background, resume and division of labor of the core team members, and highlight the professionalism and execution of the team.

02

所有參賽選手/團(tuán)隊(duì)需提交一個(gè)2分鐘的視頻,內(nèi)容包括對(duì)團(tuán)隊(duì)的簡(jiǎn)短介紹以及對(duì)團(tuán)隊(duì)創(chuàng)業(yè)項(xiàng)目的精準(zhǔn)描述。

All the participants are required to submit a video of 2 minutes, which contains a brief introduction of team members and a precise description of the project.

03

參賽作品請(qǐng)列入文件夾后,以壓縮包的形式發(fā)送,郵件以及壓縮包統(tǒng)一命名為“項(xiàng)目名稱+選手姓名/團(tuán)隊(duì)名稱+學(xué)?!?。

Please pack your files in a folder and send them in a compressed package. The mail and compressed package should be named as "Project Name+Team Name+School".

04

點(diǎn)擊左下角閱讀原文(https://pan.baidu.com/s/1M9Ra2TEGOv3yx9iGixzDoQ),輸入密碼ypen,獲取比賽報(bào)名表,即日起至2021年6月14日23:59,請(qǐng)將電子版報(bào)名表和作品壓縮包發(fā)送至郵箱infinity_lifegeek@163.com。

Click on the left corner (https://pan.baidu.com/s/1M9Ra2TEGOv3yx9iGixzDoQ)to read the original text and enter the password “ypen” to get the application form.Your application should be submitted to infinity_lifegeek@163.com before 23:59, 6/14/2021.

四、你將收獲

Rewards

本次比賽將評(píng)選出冠軍隊(duì)伍一支,亞軍隊(duì)伍兩支,季軍隊(duì)伍三支。其中,冠軍隊(duì)伍可獲得5000元的現(xiàn)金獎(jiǎng)勵(lì),亞軍隊(duì)伍可獲得2500元現(xiàn)金獎(jiǎng)勵(lì),季軍隊(duì)伍可獲得1500元現(xiàn)金獎(jiǎng)勵(lì)!同時(shí),每支獲獎(jiǎng)隊(duì)伍的成員均會(huì)獲得賽事組委會(huì)頒發(fā)的榮譽(yù)證書(shū)。


除了現(xiàn)金獎(jiǎng)勵(lì)之外,優(yōu)秀創(chuàng)業(yè)項(xiàng)目還有機(jī)會(huì)獲得紫竹高新區(qū)創(chuàng)業(yè)中心提供的優(yōu)質(zhì)項(xiàng)目入孵、免費(fèi)工位、投資機(jī)構(gòu)對(duì)接以及創(chuàng)業(yè)導(dǎo)師輔導(dǎo)等服務(wù)。



One champion, two first runners-up and three second runners-up will be selected in this competition. The committee will offer a 5000-yuan cash reward for the champion, a 2500-yuan cash reward for the first runner-up and a 1500-yuan cash reward for the second runner-up. Moreover, each member of the winning team will receive an honorary certificate.
In addition to cash rewards, excellent projects will be well incubated by Shanghai ZIZHU VENTURE CAPITAL CO., LTD. Their teams can enjoy free offices and be introduced to investors.
五、比賽亮點(diǎn)

Highlights of the Competition

本次大賽采取“學(xué)練相輔,邊學(xué)邊練”的方式,零基礎(chǔ)的創(chuàng)業(yè)小白也能迅速上手。
賽程期間,主辦方將開(kāi)展“文創(chuàng)·無(wú)界”創(chuàng)業(yè)講座,邀請(qǐng)文創(chuàng)領(lǐng)域的知名學(xué)者、業(yè)界專家針對(duì)不同主題展開(kāi)深度講解,幫助參賽選手深化對(duì)文創(chuàng)行業(yè)的認(rèn)識(shí)、理解,為項(xiàng)目的后續(xù)完善打下基礎(chǔ)。對(duì)講座感興趣的同學(xué)可掃描文末二維碼,進(jìn)入交流群,第一時(shí)間獲取講座通知。

入圍決賽之后,我們將會(huì)邀請(qǐng)數(shù)位經(jīng)驗(yàn)豐富的創(chuàng)業(yè)導(dǎo)師,開(kāi)展“文創(chuàng)·無(wú)界”創(chuàng)業(yè)訓(xùn)練營(yíng),對(duì)入圍決賽的團(tuán)隊(duì)進(jìn)行線上針對(duì)性指導(dǎo),協(xié)助優(yōu)化創(chuàng)業(yè)項(xiàng)目,帶領(lǐng)選手走好比賽的最后一公里。
This competition adopts the way of "learn by practice, practice while learn ", and novices can also start their projects quickly.
During the competition, a themed lecture, given by well-known scholars and experts in the cultural and creative industry, will be held to help competitors have a better understanding of the industry and better plan their projects. It will discuss several topics in a thought-provoking way. Students interested in the lecture can scan the QR code at the end of the text and join the WeChat group to get the latest lecture information. For those finalists, an online training camp will be held for them, in which several experienced entrepreneurs will help them better plan and carry out their projects.
六、賽程安排

Schedule

本次比賽賽程安排如下:

2021.04.18 

項(xiàng)目初賽征集啟動(dòng)

賽程期間  

“文創(chuàng)·無(wú)界”創(chuàng)業(yè)講座

2021.06.14

 初賽項(xiàng)目征集截止

2021.06.28

決賽入圍名單公布

2021.07.03-2021.07.04

“文創(chuàng)·無(wú)界”創(chuàng)業(yè)訓(xùn)練營(yíng)

2021.07.11 

線下決賽
The schedule is as following:

2021.04.18 

BP Submission Open

2021.06.14

BP Submission Closed

2021.06.28

Finalist Shortlist Announced

2021.07.03-2021.07.04

Business Skill Training Camp

2021.07.11 

Finalist

本次比賽的全部賽事信息、講座及訓(xùn)練營(yíng)內(nèi)容將通過(guò)公眾號(hào)“上海交大文創(chuàng)學(xué)院ICCI”公布,感興趣的同學(xué)們可密切關(guān)注。

All the information related to this competition will be announced in ICCI's official WeChat account, please keep following if you are interested in.

本次比賽提供實(shí)時(shí)群內(nèi)答疑,想要了解更多比賽信息,或與其他參賽選手們進(jìn)行交流,可掃描下方二維碼添加小助手微信,備注“學(xué)校+年級(jí)+姓名”(如:上海交大-研一-張三),即可快速入群!

This competition provides real-time WeChat group Q&A. If you want to know more about the competition or communicate with other contestants, please scan the QR code below to add the assistant, and note "School+Grade+Name" (e.g., Shanghai Jiao Tong University--first year of postgraduate study--Zhang San), then you will be invited to the group soon!
(本次比賽最終解釋權(quán)歸主辦單位所有)

(The final explanation right of this competition is reserved by the host.)



主辦單位 Host

中共上海市教育衛(wèi)生工作委員會(huì)

Shanghai Municipal Commission of Education and Health, China

上海市教育委員會(huì)

Shanghai Municipal Education Commission

承辦單位 Organizer

上海交通大學(xué)

Shanghai Jiao Tong University

上海交大-南加州大學(xué)文化創(chuàng)意產(chǎn)業(yè)學(xué)院

USC-SJTU Institute of Cultural & Creative Industries

支持單位 Supporter

德必集團(tuán)

Shanghai DOBE Cultural & Creative Industry Development Co., Ltd.

上海紫竹創(chuàng)業(yè)投資有限公司

Shanghai ZIZHU VENTURE CAPITAL CO., LTD.





撰稿:劉宇佳、陳伊彬、張錦濤、趙夢(mèng)婕

翻譯:王佳欣、王源路、苑盈瑩

校對(duì):丁憶、鄧源

海報(bào)設(shè)計(jì):宋炎睿

排版編輯:顧昕蕓

責(zé)任編輯:李西貝


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