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2022紅點品牌與視覺傳達設(shè)計比賽開始啦

瀏覽量：35591 次發(fā)布時間： 2022-03-17 截稿時間：2022-06-24

紅點獎，源自德國，是世界上最有影響力的工業(yè)設(shè)計競賽大獎之一。1955年，歐洲最富聲望的著名設(shè)計協(xié)會(Design Zentrum Nordrhein Westfalen)在德國城市埃森(Essen)設(shè)立的紅點獎，多年為無數(shù)企業(yè)頒發(fā)了享有盛譽的設(shè)計大獎。

紅點傳達設(shè)計獎是紅點獎重要分支之一，其全稱為“紅點品牌與視覺傳達設(shè)計獎”，主要收錄優(yōu)秀的視覺藝術(shù)設(shè)計作品，包括包裝設(shè)計、建筑設(shè)計、平面作品、UI設(shè)計等等，紅點品牌與傳達設(shè)計大獎又分為「品牌」類和「傳達設(shè)計」類，「品牌」門類含 37 個行業(yè)類別，「傳達設(shè)計」門類含 18個參賽組別。

它共有兩個獎項等級，分別是紅點視覺傳達設(shè)計獎至尊獎和紅點視覺傳達設(shè)計獎優(yōu)勝者。

Red Dot Award

Brands & Communication Design

Every year since 1993, international agencies, designers and companies have been invited to take part in the Red Dot Award: Brands & Communication Design. The Red Dot Jury assesses brands and communication design works.

In 2019, the Red Dot Award: Communication Design was renamed the Red Dot Award: Brands & Communication Design. This new direction gives brands a bigger platform in the competition for communication design, and the competition breaks down into the following two sections:

賽事類別

品牌類：汽車-嬰幼兒-衛(wèi)浴-美妝保養(yǎng)-建筑工程-化學產(chǎn)業(yè)-大宗商品-咨詢-文化機構(gòu)-電子-時尚與配飾-金融服務-食品飲料-家具-園藝-暖氣與空調(diào)-家用產(chǎn)品-珠寶-廚房-照明-媒體-醫(yī)療與保健-辦公室-線上服務-戶外-公營部門-零售軟件-運動-餐具-技術(shù)-通訊-工具-旅游業(yè)-運輸與移動-鐘表Focus on brandsCompanies in the manufacturing and service industries can have their integrated brand presence assessed.Industry label for maximum visibilityIf a brand wins a distinction, it can advertise using a winner label that is customised to the respective industry in which the brand operates.

傳達類：企業(yè)設(shè)計與識別-品牌-廣告-包裝設(shè)計-出版與印刷物-年度報告-字體與字型-插畫-海報-空間傳達設(shè)計-展位設(shè)計-零售空間-網(wǎng)站-應用程序-界面與用戶體驗-電影與動畫-聲音設(shè)計-數(shù)字與解決方案

Communication DesignFocus on projects and campaigns

Designers, agencies and companies can choose from 18 communication design categories in which to enter their completed projects and campaigns.Distinctions for good design and creativity
Designers, agencies and companies can win the following distinctions for their completed projects and creative campaigns.

獎項設(shè)置

紅點獎 - 紅點最佳 - 紅點至尊獎 -紅點新秀獎 - 紅點年度最佳品牌

紅點陪審團“紅點獎：品牌與傳達設(shè)計”的所有評委都有豐富的經(jīng)驗和專業(yè)知識。每年，國際專家都會對紅點標簽的質(zhì)量做出關(guān)鍵貢獻。紅點評審團以“尋找好的設(shè)計和創(chuàng)意”為口號，對參賽作品的質(zhì)量進行評估，并決定將授予的優(yōu)異獎。Red Dot JuryAll of the jurors for the Red Dot Award: Brands & Communication Design are rich in experience and expertise. Every year, the international experts make a pivotal contribution to the quality of the Red Dot Label. Informed by the motto “In search of good design and creativity”, the Red Dot Jury assesses the quality of the entries and decides on the distinctions to be awarded.