第三屆金蘆葦工業(yè)設(shè)計獎

賽事公告

一、獎項介紹

金蘆葦工業(yè)設(shè)計獎（Goldreed Industrial Design Award，簡稱：“金蘆葦獎”、“GIDA”）創(chuàng)立于2019年，是在河北省人民政府、河北雄安新區(qū)管理委員會支持下，由雄安新區(qū)未來工業(yè)設(shè)計研究院主辦（以下簡稱“主辦方”），金蘆葦工業(yè)設(shè)計獎組委會承辦（以下簡稱“組委會”）的國際化、專業(yè)化、市場化的工業(yè)設(shè)計領(lǐng)域獎項。

金蘆葦獎以“面向未來，為創(chuàng)造人類美好生活，貢獻(xiàn)東方智慧，傳播設(shè)計價值和精神”為宗旨，致力于打造具有東方色彩的國際化、專業(yè)化工業(yè)設(shè)計大獎，以面向信息社會和可持續(xù)發(fā)展為基準(zhǔn)，匯集全球設(shè)計智力資源，發(fā)現(xiàn)未來設(shè)計，啟迪未來生活，賦能未來城市。秉承中國“和合”理念，以東方的視角洞察科技進(jìn)步和社會變革，通過設(shè)計引領(lǐng)未來產(chǎn)業(yè)發(fā)展新方向，創(chuàng)造社會生活新方式，助力人與自然、城市和諧共生。

二、獎項設(shè)置

本屆金蘆葦獎設(shè)至尊獎（1 項、100 萬/項）、金獎（5 項、50 萬/項）、未來之星獎（2 項、15 萬/項）、優(yōu)秀設(shè)計獎（35 項、2 萬/項）、提名獎（約 100 項，以最終結(jié)果為準(zhǔn)）。

獎項 名稱	獎項介紹
至尊獎	最高獎項。該獎是綜合體現(xiàn)“引領(lǐng)產(chǎn)業(yè)發(fā)展新方向，創(chuàng)造社會生活新方式，助力人與自然和諧發(fā)展”等核心價值理念的頂級獎項。
金獎	綠色設(shè)計金獎	高品質(zhì)設(shè)計的象征。該獎是突出體現(xiàn)獎項宗旨和核心價值理念單一方面的杰出獎項。
	時尚設(shè)計金獎
	智能設(shè)計金獎
	人文設(shè)計金獎
	傳播設(shè)計金獎
未來之星獎	概念設(shè)計獎中的最高獎項。在引領(lǐng)未來設(shè)計發(fā)展方向，傳達(dá)未來設(shè)計理念方面有著突出設(shè)計的概念作品。
優(yōu)秀設(shè)計獎	優(yōu)秀產(chǎn)品設(shè)計獎	表彰優(yōu)異作品的獎項。該獎在細(xì)節(jié)上應(yīng)提出優(yōu)秀的解決方案，且符合獎項核心價值理念。
	優(yōu)秀概念設(shè)計獎
提名獎	表彰達(dá)到金蘆葦獎評選要求候選作品的獎項。

若本屆參賽作品無法達(dá)到獎項要求，組委會有權(quán)將至尊獎獎項空缺。

三、參賽對象

全球任何國家和地區(qū)的企事業(yè)單位、設(shè)計機構(gòu)、院校、設(shè)計團(tuán)隊、科研機構(gòu)及個人皆可參賽。

四、報名時間及費用

本屆金蘆葦獎申報期限為北京時間2022年3月1日至2022年6月30日24時，其他時間概不受理，如有變化將另行通知。

本屆金蘆葦獎不收取報名費用，但由參賽所產(chǎn)生的物流、保險、清關(guān)、差旅等費用由參賽者自理。

五、參賽類別

（一）產(chǎn)業(yè)裝備類

先進(jìn)的產(chǎn)業(yè)裝備設(shè)計。包含工業(yè)裝備、建筑裝備、農(nóng)林裝備、機械工具、醫(yī)療設(shè)備、辦公設(shè)備、運輸裝備、防護(hù)裝備等領(lǐng)域產(chǎn)品與服務(wù)。

（二）交通工具類

便捷的出行交通產(chǎn)品設(shè)計。包含無人車、智慧巴士、高鐵動車、汽車、飛行器、代步工具及設(shè)施、城市功能服務(wù)型車輛、水上交通工具等領(lǐng)域產(chǎn)品與服務(wù)。

（三）家居生活類

家居生活及相關(guān)產(chǎn)品設(shè)計。包含生活家具、家用電器、廚房衛(wèi)浴、家居家飾、老年用品、兒童用品、母嬰用品、玩具樂器等領(lǐng)域產(chǎn)品與服務(wù)。

（四）文化創(chuàng)意類

體現(xiàn)人文關(guān)懷的文化創(chuàng)意產(chǎn)品設(shè)計。包含地域文化禮品、文教用品、時尚服飾及飾品、器物包裝、餐飲器皿等領(lǐng)域產(chǎn)品與服務(wù)。

（五）運動健康類

促進(jìn)人體身心健康的運動產(chǎn)品設(shè)計。包含運動健身器械、運動休閑用品、戶外旅行用品、體能檢測、健康監(jiān)護(hù)等領(lǐng)域產(chǎn)品與服務(wù)。

（六）公共設(shè)施類

公共活動設(shè)施產(chǎn)品設(shè)計。包含城市家具小品、公共照明、導(dǎo)視標(biāo)識、共享設(shè)施、信息服務(wù)設(shè)施、衛(wèi)生設(shè)施、安全設(shè)施、交通設(shè)施、休閑娛樂等領(lǐng)域產(chǎn)品與服務(wù)。

（七）信息處理類

基于數(shù)字化與智能化的信息處理產(chǎn)品設(shè)計。包含通信設(shè)備、廣播電視設(shè)備、音視頻產(chǎn)品、可穿戴設(shè)備、計算機、智能終端等領(lǐng)域產(chǎn)品與服務(wù)。

（八）傳播設(shè)計類

具有創(chuàng)新性和交互性的企業(yè)產(chǎn)品形象傳播設(shè)計。包含企業(yè)標(biāo)識、品牌設(shè)計、展示設(shè)計、包裝設(shè)計、動漫動畫、平面廣告媒體、網(wǎng)站界面及用戶體驗設(shè)計等領(lǐng)域產(chǎn)品與服務(wù)。

六、參賽辦法

本屆金蘆葦獎采用公眾報名與專家選薦并行申報機制。公眾報名作品需參加初評環(huán)節(jié)，專家選薦作品經(jīng)組委會審核后可直接進(jìn)入復(fù)評環(huán)節(jié)。

為保障獎項公平公正，評審專家與選薦專家實行互相獨立的工作機制。

（一）參賽方式

1.所有參賽者須登錄金蘆葦工業(yè)設(shè)計獎官網(wǎng)（www.goldreedaward.com）進(jìn)行報名。

2.每個申報類別均可提交產(chǎn)品或概念設(shè)計作品，且同一作品僅可申報一個組別一個類別。

3.參賽者須為參賽作品的設(shè)計方或所屬方，且與他人無任何知識產(chǎn)權(quán)糾紛。

4.疫情常態(tài)化下，為便于國際評審團(tuán)全面詳盡、科學(xué)嚴(yán)謹(jǐn)?shù)卦u審參賽作品，參賽者應(yīng)按照填報信息清單要求，認(rèn)真、規(guī)范填寫參賽作品信息（中英文均需填寫），并建議上傳圖片及展示視頻，這將影響到您的評審結(jié)果。

（二）作品要求

1.產(chǎn)品組：參賽作品須為已上市兩年內(nèi)（即2020年3月1日之后）上市產(chǎn)品，或能在本年度頒獎典禮前（即2022年9月前）上市的產(chǎn)品，同時作品需符合國家相關(guān)產(chǎn)業(yè)政策、技術(shù)及標(biāo)準(zhǔn)等。

概念組：參賽作品須為未在市場銷售或生產(chǎn)的原創(chuàng)設(shè)計作品，且在功能、結(jié)構(gòu)、形態(tài)、技術(shù)、材料和低碳等方面具有較大創(chuàng)新。

所有作品不限形式，產(chǎn)品、軟件、綜合服務(wù)均可報名。同時，金蘆葦獎組委會有權(quán)對作品的參賽組別及參賽類別進(jìn)行調(diào)整。

2.進(jìn)入復(fù)評環(huán)節(jié)的參賽作品需按要求寄送相關(guān)作品，若未按要求準(zhǔn)時寄達(dá)的，將視為放棄復(fù)評資格：

產(chǎn)品組：需提供產(chǎn)品實物或等比例可完整體驗核心功能的樣機或模型；

概念組：需提供可完整體驗核心功能的樣機或模型。

七、評審辦法

（一）評審流程

產(chǎn)品組及概念組獨立評審，均設(shè)初評、復(fù)評及終評三大評審環(huán)節(jié)。

初評采用線上圖文評審方式，進(jìn)行一輪評審；復(fù)評采用現(xiàn)場實物評審，若因不可抗力因素導(dǎo)致則采取線上視頻評審方式；終評采用線上圖文評審、線下實物（包括作品實物、模型或樣機等）及3分鐘視頻答辯評審相結(jié)合的形式，若參賽者未按時間提交答辯視頻或評審團(tuán)一致認(rèn)為單件作品不具備獲獎資質(zhì)，可由提名獎待定中選取進(jìn)行替補評審，落選作品給予提名獎。

（二）評價標(biāo)準(zhǔn)

圍繞“面向未來，為創(chuàng)造人類美好生活，貢獻(xiàn)東方智慧，傳播設(shè)計價值和精神”的宗旨，以參賽作品是否有利于推動“引領(lǐng)產(chǎn)業(yè)發(fā)展新方向，創(chuàng)造社會生活新方式，助力人與自然和諧發(fā)展”目標(biāo)的實現(xiàn)為切入點，設(shè)立評審標(biāo)準(zhǔn)體系。

體系包括三個維度：

一是生產(chǎn)維度，強調(diào)“產(chǎn)業(yè)引領(lǐng)”，包含實用性、創(chuàng)新性等因素；

二是生活維度，強調(diào)“生活方式”，包含人本性、美學(xué)性等因素；

三是生態(tài)維度，強調(diào)“和合共生”，包含可持續(xù)性等因素。

1.實用性

具有可實施和可操作性，從功能和結(jié)構(gòu)方面滿足使用者需求，經(jīng)濟(jì)市場性好，有助于提升產(chǎn)業(yè)發(fā)展水平及用戶滿意度。

2.創(chuàng)新性

具有獨特、新穎的設(shè)計理念，在材料、技術(shù)和科技應(yīng)用等方面有著創(chuàng)新的設(shè)計理念，有益于社會、科技、文化、經(jīng)濟(jì)多元化創(chuàng)新發(fā)展。

3.人本性

具有安全性、健康性和易用性的特點，從人機工學(xué)方面考慮，靈活滿足不同使用者的需求，體現(xiàn)人人平等、充滿人文關(guān)懷。

4.美學(xué)性

設(shè)計具有形式美、功能美和技術(shù)美，集材料、工藝、科技、文化的綜合之美，具備情感價值及吸引力。5.可持續(xù)性--設(shè)計考慮經(jīng)濟(jì)、環(huán)境、道德和社會等因素，降低材料、能源消費，減少污染，引導(dǎo)和滿足消費需求，維持需求的持續(xù)滿足。

（三）評審團(tuán)構(gòu)成

本屆評審專家均從金蘆葦獎評審專家?guī)熘挟a(chǎn)生。

金蘆葦獎評審專家?guī)觳扇」_征集和獎項合作機構(gòu)推薦方式建立，在全球范圍內(nèi)邀請權(quán)威專家擔(dān)任評審專家。為凸顯設(shè)計的跨界整合性，加強評審的全面性，除收錄國內(nèi)外設(shè)計領(lǐng)域?qū)＜彝猓€引入產(chǎn)業(yè)、技術(shù)、風(fēng)投、媒體等其它相關(guān)領(lǐng)域?qū)＜?。往屆至尊獎獲獎選手亦有機會受邀擔(dān)任評審專家。

八、參賽價值

（一）獎金及獎杯證書

獲獎?wù)邔@得相應(yīng)獎金、獎杯及電子版獲獎證書一份。參加本年度展覽的作品將獲得“參展證書”，贈予組委會的獲獎作品可獲得“收藏證書”。

（二）徽標(biāo)授予

獲獎作品可獲得“金蘆葦工業(yè)設(shè)計獎”徽標(biāo)終身免費使用權(quán)。

（三）作品產(chǎn)品化、商業(yè)化

優(yōu)秀參賽者將獲邀參與當(dāng)年度的產(chǎn)業(yè)轉(zhuǎn)化系列活動，優(yōu)先獲得項目渠道推薦服務(wù)。

（四）行業(yè)大咖交流

獲獎?wù)邔⑹苎麉⒓颖灸甓阮C獎典禮、第五屆河北國際工業(yè)設(shè)計周等系列活動，與來自全球設(shè)計界、學(xué)術(shù)界、媒體界、產(chǎn)業(yè)界等百余位行業(yè)代表面對面交流合作，同時將有機會擔(dān)任“GIDA未來設(shè)計沙龍”演講嘉賓。

（五）展覽展示

獲獎作品將參加線上、線下展覽等全球巡展活動。

（六）媒體推廣

金蘆葦獎已與全球百余家主流媒體建立覆蓋不同行業(yè)和渠道的媒體推廣網(wǎng)絡(luò)，優(yōu)秀參賽者將獲得百萬曝光率與推廣度。

（七）獲獎專訪

獲獎?wù)邔?yōu)先參與各大媒體專訪，進(jìn)一步增強優(yōu)秀設(shè)計的社會影響力。

（八）作品收錄

每屆金蘆葦獎都將編制優(yōu)秀作品年鑒并加以推廣，獲獎作品將收錄金蘆葦獎年鑒。

九、日程安排

如有時間變化，以官方最新通知為準(zhǔn)。

The Third Goldreed Industrial Design

 Award Announcement

1. Award Positioning 

With the support of People's Government of Hebei Province and Xiongan New Area Administrative Committee, Goldreed Industrial Design Award (“GIDA” for short), was established in 2019. It is an international design prize driven by globalization, specialization and market orientation, hosted by Xiongan Future Industrial Design Institute (hereinafter referred as the “Organizer”) and undertaken by Goldreed Industrial Design Award Organizing Committee (hereinafter referred as the “Organizing Committee”).

Focusing on the principle of "facing the future, contributing oriental wisdom and spreading design values and spirits to create a better life for mankind", GIDA aims to build an international, specialized industrial design award that reflects both eastern and western style. Taking information society and sustainable development as the foothold, GIDA gathers global design talent resources, discover the future design, inspire the future life and enable the future city. Committed to the Chinese philosophy of “harmony and peace”, GIDA perceives technological progress and social revolution from an eastern perspective, promotes a new direction of industrial development, creates a new way of social life In which symbiosis will be reached among man, nature and cities.

2. Award Classification 
This year, GIDA will have the Best of the Best, Gold Awards, Future Star Awards, Good Design Awards and Nomination Awards. Among them, all Gold Awards go to the product group. If there is no entry up to the award stardard, the organizing committee has the right to leave the Best of the Best vacant.
(1) Best of the BestThe Best of the Best is the highest award of GIDA. It is a top-level award that comprehensively embodies the core values of "leading the new direction of industrial development, creating a new way of social life, and helping the harmonious development between man and nature". There is one Best of the Best with a prize of 1 million yuan.

(2) Gold AwardsGold award is a symbol of high-quality design. It is an outstanding award that highlights a single aspect of GIDA purpose and core values. Taking into current social concerns into consideration, which are human care, green, appearance, intelligence and communication, there are 5 Gold Awards, each with a prize of 500,000 yuan.Gold Award for the Best Green Design - outstanding design in low-carbon, environment protection and sustainable development.Gold Award for the Best Appearance Design - outstanding design in leading the fashion trend and development.Gold Award for the Best Smart Design - outstanding design in smart technologies and human-machine interactions.Gold Award for the Best Human-centered Design - outstanding design in human care and cultural inheritance.Gold Award for the Best Communication Design - outstanding design in conveying values and emotional interactions.

(3) Future Star AwardsFuture Star Award goes to concept works with outstanding design in leading the direction of future design development and conveying future design concepts. It is the highest award in the concept design group. There are 2 Future Star Awards, each with a prize of 150,000 yuan.

(4) Good Design AwardsGood Design Award is for outstanding works. The award goes to entries that propose an excellent solution in detail and conform to the core values of GIDA. 35 Good Design Awards, divided into Good Product Design Awards and Good Concept Design Awards, each with a prize of 20,000 yuan.

(5) Nomination AwardsAbout 100 works from all entries in the product group and concept group are selected and awarded the "nomination award" (the actual number is subject to the evaluation result).

3. Entrants 

Entry is open to enterprises and institutions, design agencies, colleges, design teams, scientific research institutions and individuals from any country and region in the world.

4. Registration Time and Fee 

The registration for GIDA this year starts from March 1, 2022 and ends at 24:00, June 30, 2022 (Beijing time). Registration at other times will not be accepted. Any changes will be notified separately.The third GIDA does not charge any registration fees, but other expenses caused by logistics, insurance, customs clearance and travel for the competition shall be covered by entrants themselves.

5. Entry Categories 

a. Manufacturing EquipmentAdvanced industrial equipment designs, including industrial equipment, construction equipment, agricultural and forestry equipment, mechanical tools, medical equipment, office facilities, transportation equipment, protective equipment, etc.

b. Transportation MeansSmart and convenient transportation designs towards the future, including unmanned vehicles, smart buses, high-speed trains, automobiles, aircrafts, mobility tools and facilities, service-oriented vehicles in urban areas, water vehicles, etc.

c. Home LifeDesigns related to the home life, including home furniture, home appliances, kitchen and bathroom, home decoration, products for the elderly, children’s products, maternal and child products, toys and musical instruments, etc.

d. Culture and CreativityCultural, creative and human-centered product designs, including local cultural gifts, stationery, fashion clothing and accessories, utensil packaging and tableware, etc.

e. Sports and HealthcareSport product designs that can improve people’s mental and physical health, including health and fitness facilities, sports and leisure products, outdoor products, physical fitness test devices, health monitoring devices, etc.

f. Public FacilitiesPublic facility product designs, including urban furniture, public lighting, guiding signs, shared facilities, information services, sanitation facilities, safety facilities, transportation facilities, facilities for leisure and entertainment, etc.

g. Information ProcessingInformation processing product designs with digital and intelligent technologies, including communication equipment, broadcast and television equipment, audio and video equipment, wearable devices, computers, intelligent terminals, etc.

h. Communication DesignInnovative and interactive product designs for corporate image communication, including corporate logos, brand design, display design, packaging design, animation, print advertising media, website interface, user experience, etc.

6. Entry Methods 

This year's GIDA adopts public entry and expert nomination. Public entries are required to participate in the preliminary evaluation, while expert nominees are allowed to enter the second evaluation after review by the organizing committee. To ensure fairness and impartiality, experts who recommend entries can’t participate in the evaluation process.
(1) Submit Entrya. All entrants must log on to the official website of GIDA (www.goldreedaward.com/en) to register.
b. Under each registration category, product or concept designs can be submitted while the same entry can only be submitted for one group in one category.
c. Entrants must be the designer or owner of the entry, and have no intellectual property disputes with others.

d. Under the normalization of the epidemic, in order to facilitate the international jury to evaluate the entries in a comprehensive and exhaustive manner and in a scientific and rigorous manner, the entrants should fill in the information of the entries (better in English and Chinese) carefully and standardized. The information entrants fill in will affect the outcome of evaluation.

(2) Entry Requirementsa. Product group: Entries must be products that have been on the market within two years (i.e. after March 1, 2020), or products that can be on the market before this year’s award ceremony. Meanwhile, entries must conform with relevant national industrial policies, technologies, and standards.Concept group: Entries must be original designs that are not sold or produced on the market, and also be highly innovative in function, structure, form, technology, materials and low carbon.There is no limit in entry form. Products, software and comprehensive services are allowed to register. Meanwhile, the Organizing Committee has the right to adjust the entry groups and categories.

b. Shortlisted entries for the second evaluation should be mailed as required:Product group: provide the product in kind or a prototype or model in the same size that offers full experience of the core functions;Concept group: provide a prototype or model that offers full experience of the core functions.

7. Evaluation Methods 

(1) Evaluation ProceduresThe product group and the concept group are evaluated independently, and there are three rounds of evaluation for each. In the preliminary evaluation, all entries are evaluated online. The second evaluation using on-site physical evaluation, if due to force majeure factors are taken online video evaluation method .The final evaluation includes online evaluation and offline physical evaluation  (including physical work, model or prototype, etc.), entrants are required to conduct a 3-minute video defense. If a participant does not submit a defense video on time or if the jury unanimously believes that a single entry does not qualify for the award, it may be selected from among the pending nominees for a replacement evaluation, and the unsuccessful entry will be given a nomination award.

(2) Evaluation StandardsFocusing on the principle of "facing the future, contributing oriental wisdom and spreading design values and spirits to create a better life for mankind", the evaluation standard system is based on the goal that entries will help promote "leading a new direction of industrial development, creating a new way of social life and helping harmonious development between man and nature."

The evaluation system consists of three dimensions. First is manufacture, focusing on “l(fā)eading industry”, which covers functionality and innovation. Second is life, focusing on “l(fā)ifestyle”, which covers human care and aesthetics. The third is ecology, focusing on “harmony, peace and symbiosis”, which covers sustainability and other factors.

a. FunctionalityIt is implementable and maneuverable, meets the needs of users in terms of function and structure, and has good economic marketability, which helps to improve the level of industrial development and user satisfaction.

b. InnovationIt is novel and unique in design, innovative in material, science and technology application, which can boost the diversified innovations in terms of society, technology, culture, and economy, etc.

c. Human careIt is safe, healthy and easy to use, and can meet various needs of different users from the perspective of ergonomics, representing equality for all as well as human care.

d. AestheticsThe design is aesthetic in form, function and technology, integrating the comprehensive beauty of materials, craftsmanship, technology and culture. It also enjoys emotional values and attractiveness.

e. Sustainability

The design considers economic, environmental, ethical and social factors to reduce material and energy consumption, cut pollution, guide, meet and sustain consumers’ demands.

(3) Jury MembersWe invite authoritative experts from all of the world to serve as evaluation experts. In order to highlight the cross-border integration of design and enhance the comprehensiveness of the evaluation, in addition to domestic and foreign design experts, experts in other related fields such as industry, technology, venture capital, and media are also invited to evaluate as jury. Winners of the previous Best of the Best award will have the opportunity to be invited as jury experts too.

8. Entry Values 

(1) Trophy and CertificateWinners will receive a trophy and an electronic award certificate. Entries in this year's Good Designs Exhibition of will receive an "Exhibition Certificate", and award-winning entries presented to the Organizing Committee will receive a "Collection Certificate".

(2) Logo GrantAward-winning entries will be granted a lifetime right to use the "GIDA" logo for free.

(3)Entry Productization and Commercialization

Outstanding entrants will be invited to participate in a series of industrial transformation activities of the year.

(4) Industrial Expert ExchangeWinners will be invited to participate in this year’s award ceremony, the 5th Hebei International Industrial Design Week and other series of activities to conduct face-to-face exchanges and cooperation with representatives from the global design community, academia, media community, industrial community and other industries. Also, winners will have the opportunity to serve as the guest speaker of “GIDA Future Design Salon”.

(5) ExhibitionAll winning entries will be presented in online and offline exhibitions and other global exhibitions.

(6) Media PromotionGIDA has established a media promotion network covering different industries and channels with more than 100 mainstream media around the world. The winners will be recommended to participate in interviews with major media to further enhance the social influence of excellent designs.

(7)  Winner InterviewWinners will be given priority to participate in interviews with major media to further enhance the social influence of excellent design.

(8) YearbookGIDA will produce and promote a yearbook of outstanding entries, and the winning entries will be included in the GIDA yearbook.

9. Schedule 

Main Events	Date
Entry Collection	March 1, 2022 -June 30, 2022
Preliminary Evaluation	July 4, 2022 -July 10, 2022
Announcement of the Preliminary Evaluation Results	July 13, 2022
Mail of Products in Kind for the Shortlisted Entries	July 14, 2022-August 14, 2022
Second Evaluation	August 19, 2022-August 21, 2022
Good Design Exhibition	August 21, 2022-September 18, 2022
Announcement of the Second Evaluation Results	August 24, 2022
Final Evaluation	September 5, 2022-September 14, 2022
Award Ceremony	September 16, 2022
Exhibition Tour	October, 2022

Please see the latest notice in case of time changes

https://mp.weixin.qq.com/s/3MHl4GVIqi0gvS4h3zUpaw