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  “2020 A'DESIGN AWARD x 15”
  1
  A'DESIGN設(shè)計(jì)獎
  —
  OCD
  四月，
  忍到了春暖花開，
  終將被世界溫柔以待，
  四月，
  OCD甲古文創(chuàng)意再傳捷報，碩果累累。
  ——
  2020年OCD甲古文創(chuàng)意再次獲獎，斬獲15項(xiàng)A'DESIGN設(shè)計(jì)大獎！其中【三兩匠】榮獲鉑金獎！
  （新品暫未發(fā)布已作模糊處理）
  A'DESIGN AWARD
  A'DESIGN設(shè)計(jì)大獎賽是全球領(lǐng)先的國際年度設(shè)計(jì)比賽，是一項(xiàng)被國際平面設(shè)計(jì)協(xié)會聯(lián)合會ICOGRADA、歐洲設(shè)計(jì)協(xié)會BEDA所認(rèn)可的國際賽事，致力于為廣大設(shè)計(jì)師、創(chuàng)意人士和設(shè)計(jì)公司提供一個國際性的比賽平臺，從而向全球的觀眾展示他們的作品，獎項(xiàng)是頒給最好的設(shè)計(jì)、設(shè)計(jì)理念以及產(chǎn)品和服務(wù)。
  OCD x A'DESIGN AWARD
  ·鉑金獎PLATINUM
  1
  三兩匠
  San Liang Jiang
  ·2020年A'DESIGN鉑金獎
  ·2020年IF設(shè)計(jì)獎
  ·2019年國際烈酒挑戰(zhàn)賽銅獎
  瓶型從中國三星堆文物外形特征展開設(shè)計(jì)，瓶型大小適中，易于把玩，瓶身上半部分可當(dāng)杯子使用、整體可做文物擺件，極具實(shí)用性、功能性、觀賞性。
  The design of bottle type is inspired by the shape of the Chinese Sanxingdui cultural relics.The bottle size is moderate and easy to play.The upper part of the bottle can be used as a cup,and the whole can be used as a culturalrelic decoration.The design is very practical,functional and ornamental.
  盒型內(nèi)部以饕餮紋進(jìn)行裝飾，將瓶體包裹于泥土材質(zhì)中，內(nèi)置小鏟和刷子，可使其發(fā)掘，當(dāng)用戶在開啟包裝的同時也是在對一件文物發(fā)掘和探索過程，增強(qiáng)用戶與產(chǎn)品之間的互動性和體驗(yàn)感。
  The design of the inside box is decorated with crepe.The bottle is wrapped in aclay material.A built-in spatula and brush in the product box can be used forexcavation.The customer can use the built-in tools to do excavating when they open the lid.The design tries to enhance the interaction effect between product and customer.
  ·金獎GOLD
  2
  凡物象印古樹茶
  Fanwu Elephant Print Old Tree Tea
  ·2020年A'DESIGN金獎
  ·2019年IF設(shè)計(jì)獎
  凡物象印古樹茶，是一款產(chǎn)自云南西雙版納地區(qū)的頂級普洱茶，巧妙的將當(dāng)?shù)夭鑸@，茶樹、采茶人及珍貴動物結(jié)合在一起，外形似大象頭部，呈現(xiàn)出生態(tài)和諧的畫面。
  Fanwu Elephant Print Old Tree Tea is a top-grade Pu'er tea from Xishuangbanna,Yunnan.It cleverly combines local tea gardens,tea trees,tea pickers and precious animals.It looks like an elephant's head and presents an ecological harmony picture.
  包裝用木屑壓縮板無污染可降解環(huán)保材料，綠色生態(tài)，便攜式提手設(shè)計(jì)，方便提攜，盒型便于堆碼與運(yùn)輸，金屬罐上雕刻精致插畫。一簡一繁的視覺表達(dá)，展現(xiàn)東方美。
  The wood chip compression board for packaging has nopollution and degradable environmental protection materials,green ecology,portable handle design,convenient carrying,box type for easy stacking and transportation,and exquisite illustration on metal cans.A simple and complexvisual expression that shows the beauty of the East.
  ·銀獎SILVER
  3
  迎駕貢酒·生態(tài)霍山
  Yingjiagong Liquor·Ecological HuoShan
  產(chǎn)品以迎駕貢酒酒廠地處山脈“大別山”為創(chuàng)作點(diǎn)，以霍山縣地形圖走勢進(jìn)行創(chuàng)意，將山形以中國傳統(tǒng)水墨畫與線條表現(xiàn)形式相結(jié)合，畫面感強(qiáng)，韻味十足。
  The design element uses Dabie Mountain as a creative point in this project.The distillery of Yingjiagong Baijiu is in the mountainous area.The topographical trend image of Huoshan county has inspired the design.The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design.The image of the design seems strong and full of charm.
  瓶型以陶瓷為原料，造型易于把控，盒型采用塑料開模，可回收利用，整體大量留白，淺藍(lán)色為主色調(diào)，具有極強(qiáng)的中國書畫風(fēng)味，體現(xiàn)出生態(tài)好酒的產(chǎn)品設(shè)計(jì)理念。迎駕貢酒，以禮待客，四海為尊，彰顯了中國人迎賓待客之道和傳統(tǒng)酒文化特征。
  The overall colour of the design is white.The main colour tone is green with a strong Chinese calligraphy and painting feature.The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
  4
  叢臺鼠年生肖酒
  Congtai Shunian Shengxiao Wine
  富貴吉祥的美好寓意，藏在金光熠熠的鼠年寄語，心之所鼠，以懷中抱瑞的靈動，鑲?cè)氚兹鐫櫽竦拇罄硎y，材質(zhì)與色彩沖撞，文化與時代交融，中西和韻的典型風(fēng)范，傳統(tǒng)生肖文化的靈感煥新。
  The blessings for wealthy and auspicious in the Year of Mouse express good wishes of being prosperous and propitious.Xin ZhiSuo Shu Baijiu symbolizes propitiousness with a white marble pattern.It indicates the merging of culture and time with a fusion of Western and Chinese culture and an inspiration about traditional Chinese Zodiac culture.
  5
  心悠然生肖酒
  Xinyouran Shengxiao Wine
  這是一款關(guān)于中國生肖的產(chǎn)品，“豬”在中國簡稱“亥”。主視覺圖形是中國書法與中國山水畫的藝術(shù)融合設(shè)計(jì)。
  This is about a Chinese zodiac product.Pig is referred to as Hai in the Chinese zodiac.The main visual image is a combination of Chinese calligraphy and landscape painting.
  中國書法是中國獨(dú)有的藝術(shù)形式，中國山水畫又是具有中國特色的藝術(shù)表現(xiàn)形式，二者相互融合，再運(yùn)用陶瓷、木材、紙張，這些不同材質(zhì)來表現(xiàn)，使得中國的文化特色更好的融合于一款包裝上，從而增加商品的藝術(shù)感與獨(dú)特性。
  Chinese calligraphy is a unique Chinese art form,Chinese landscape painting is also an art form with Chinese characteristics.The combination of Chinese calligraphy and landscape painting with the use of different materials such as ceramics,wood,and paper to expresses Chinese cultural characteristics.It enhances the artistic sense and uniqueness of the product.
  6
  四特東方韻·國韻一號
  Four Special Oriental Rhyme and Guoyun Wine
  （新品暫未發(fā)布已作模糊處理）
  源自盛世唐朝的寶相花，被民間視為吉祥寶物，象征著圣潔、端莊與美麗。盒面以寶相花花紋飾身，層次豐富，顏色多彩,沉穩(wěn)不失活力。仿若置身于盛世文明的花海詩意中，芬芳四溢。
  The Baoxiang flower,which originated in the prosperous Tang Dynasty and regarded as an auspicious treasure by the people,symbolizing holiness,dignity and beauty.The box is decorated with Baoxianghua pattern,rich layers,colorful,calm and energetic.As if being in the poetic poetry of the prosperous civilization,the aroma overflows.
  7
  椰島鹿龜酒
  Yedao Lugui Baijiu
  （新品暫未發(fā)布已作模糊處理）
  產(chǎn)品以中國海南省著名八大旅游景點(diǎn)進(jìn)行創(chuàng)意，將八大景點(diǎn)以插畫形式表現(xiàn)于瓶體上，直觀地展示在游客眼前。包裝形式簡潔，展示效果好，極具海南特色，游客在購買后可當(dāng)禮品贈送親人和朋友，為弘揚(yáng)海南當(dāng)?shù)匚幕厣?，傳播?dāng)?shù)芈糜挝幕?，起到良好的推廣作用。
  The design applies the eight scenic spots of Hainan as a creative idea.Those eight famous tourist attractions are presented in illustration form on the face side of the bottle.The form of packaging is simple,the display effect is good.The design has the characteristics of Hainan.The visitors can buy this product as a gift for their relatives and friends.The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan.
  8
  花養(yǎng)花
  Flower to Flora
  一款產(chǎn)自云南西雙版納地區(qū)的花茶，巧妙的將云南西雙版納特有的孔雀、枝繁葉茂的茶樹、盛產(chǎn)的鮮花、生活在當(dāng)?shù)責(zé)釒в炅掷锏纳倥Y(jié)合在一起，呈現(xiàn)出一幅人與自然和諧共處的畫面。插畫顏色根據(jù)西雙版納的少數(shù)民族服飾的顏色搭配使用，展現(xiàn)出西雙版納的獨(dú)具特色的風(fēng)土人情。
  A flower tea from Xishuangbanna,Yunnan,combines the unique peacocks of YunnanXishuangbanna,the leafy tea trees,the flowers that are abundant,and the girls living in the local rainforest to present a harmony between man and nature.A picture of coexistence.The color of the illustrations is based on the colors of the ethnic costumes of Xishuangbanna,showing the unique customs of Xishuangbanna.
  9
  小紅人啤酒
  WISEMAN BEER
  ·2020年A'DESIGN銀獎
  ·2020年IF設(shè)計(jì)獎
  獨(dú)特性：瓶身上用了一個立體的形象，產(chǎn)品信息全部濃縮在瓶頸，整體給人一種簡潔大方的視覺沖擊，區(qū)別于常見的啤酒包裝。
  The first significant aspect of this design is the unique effect.The bottle of the design applies a three-dimensional image.The bottle neck of the design reveals the product information.The visual result of the design brings out a simple and generous impact.
  藝術(shù)性：為了讓產(chǎn)品與消費(fèi)者產(chǎn)生共鳴，在視覺表現(xiàn)上用了一個怪誕、輕松的形象，拉近產(chǎn)品與消費(fèi)者的距離，加上瓶身上的浮雕設(shè)計(jì)，使產(chǎn)品看起來更像是件藝術(shù)品。
  Another significant aspect of this design is the artistic effect.In order to create a relationship between consumer and the product,the design applies a grotesque and lively image.The relief design on the bottle leads the whole product to seem like an artwork.
  10
  開心姜汁汽水
  Happy Ginger Ale
  姜汁飲料在國內(nèi)市場上幾乎很少見到，為了吸引更多的人群來嘗試姜汁飲料，設(shè)計(jì)師運(yùn)用插畫人物形象做為包裝系列主視覺，希望在創(chuàng)意過程中能夠與消費(fèi)者產(chǎn)生真實(shí)的情感連接。
  It is a rarely seen ginger drink in the Chinese market.In order to attract more people to taste this drink.The illustration of the figure image is the main visual of the packaging design,and the designers would like to highlight an actual connection with the consumers by the design.
  在設(shè)計(jì)過程中，以四種人群作為主畫面，以Ginger Man,Ginger Lady,Ginger Grandma,Ginger Kid為主要命名，創(chuàng)作出了四款符合男女老少的飲料包裝，用生動有趣的圖像來講故事。
  In the creative process,the designers applied four representative characters in the main image of the design,they are named as Ginger Man,Ginger Lady,Ginger Grandma,Ginger Kid.The packaging design style of beverage is suitable for all ages.
  ·銅獎BRONZE
  11
  愚園路醬酒
  Yuyuan Road Liquor And Spirits
  愚園路作為上海一條百年老路，也具有時代價值，此次醬酒和愚園路品牌合作是傳統(tǒng)和時代的融合對話，從而產(chǎn)生更多創(chuàng)新的可能性。設(shè)計(jì)元素上結(jié)合的老上海的花磚元素和愚園路街道的著名景點(diǎn)，作為文化輸出產(chǎn)品，讓人們在品味好酒的同時也能感受上海文化的魅力。
  Yuyuan Road is a well-known street in Shanghai.The element of design applied the main building of Yanyuan Road.The packaging design transfers a strong cultural context of Yuyuan Road to the audience.
  12
  漢武醴泉1974
  Hanwu Liquan 1974
  （新品暫未發(fā)布已作模糊處理）
  漢武醴泉1974·玉石藍(lán)，傳承漢代釀造技藝與中國傳統(tǒng)美學(xué)的國潮佳作。提煉于藍(lán)水翡翠的玉石藍(lán)，色澤幽蘭夢幻，搭配帝王金與漢代龍紋樣式，氣質(zhì)高雅尊貴，彰顯漢室皇家的非凡品位。
  HanwuLiquan Baijiu inherits the fermented technology of the Han Dynasty.The designer used the blue colour of the Jade from Han Dynasty as the main colouron the design.The main visual element of the design is the application of two dragons inspired by the dragon pattern style of the Han Dynasty.
  13
  Akimbo精釀咖啡啤酒
  Akimbo Coffee Beer
  2018年夏天Akimbo Cafe和E.T.Brewery合作推出了兩款精釀咖啡啤酒，為了融合了兩家品牌的個性，設(shè)計(jì)師在常見的鋁罐上把輕松活潑的插畫風(fēng)格和復(fù)古的字體設(shè)計(jì)融合在一起，讓整個包裝看起來既復(fù)古又有些時髦，為消費(fèi)者們帶來耳目一新的體驗(yàn)。
  In the summer of 2018,Akimbo Cafe has a partnership with E.T.Brewery to launch two craft coffee beers.This packaging design combines two brands'characteristics.The design combines a relaxed and lively illustration style with the retro font design.The result of the packaging design seems retro and fashionable,which brings out a refreshing experience to the consumers.
  ·IRON
  14
  李渡高粱酒
  Lidu Sorghum Wine
  （新品暫未發(fā)布已作模糊處理）
  李渡高粱酒是中國江西省南昌市特產(chǎn)。設(shè)計(jì)在李渡高粱酒老酒瓶的基礎(chǔ)原型上進(jìn)行創(chuàng)新，設(shè)計(jì)將李渡高粱酒獨(dú)特的釀造技藝以及傳統(tǒng)酒文化歷史，用當(dāng)代簡約時尚，有質(zhì)感的視覺語言表達(dá)出來，讓中國年輕消費(fèi)者更容易接受。
  Lidusorghum is a specialty of Nanchang City,Jiangxi Province,China.The design is innovative on the basic prototype of Lidu sorghum wine bottle,designed touniquely brew Lidu sorghum wine and traditional wine culture history,expressedin contemporary minimalist fashion and textured visual language,making iteasier for young Chinese consumers to accept.
  ·RUNNER-UP
  15
  野嶺酵素茶
  Yeling Enzyme Tea
  我們想讓飲料看起來更具有親和力，同時凸顯酵素對于身體健康的益處。于是把檸檬設(shè)計(jì)成了擬人化的形態(tài)，并且加入了一個正在健身的年輕女孩。
  The idea of the design is to create an affinity packaging of the product and highlight the benefits of the product.The designers designed an anthropomorphic lemon image with a sporty girl image in the packaging.
  這個女孩看上去積極，陽光，輕松，像是健身房的?？?，而這個檸檬則略顯笨拙，但能看出她也非常努力。這樣的對比形成了某種幽默的趣味，同時也告訴消費(fèi)者這是一款倡導(dǎo)積極生活的態(tài)度的健康飲料。
  The girl on the design seems positive,sunny,relaxed and like a fitness enthusiast.The lemon seems a bit clumsy and takes exercise very hard.These two figures on the image create a sense of humor.The design conveys a healthy and active lifestyle.
  ——
  捷報再傳，累累碩果，
  感謝A'DESIGN對甲古文創(chuàng)意的肯定與支持！
  甲古文創(chuàng)意將不忘初心，繼續(xù)創(chuàng)造出更多杰出作品！

  永遠(yuǎn)，創(chuàng)意不止，不止創(chuàng)意！

https://www.sohu.com/a/389854452_391022